The Value of a Tweet
Cross-posted from Adfero Last week, event registration site Eventbrite released data indicating that an individual Facebook “Like” is capable of driving more sales than a single tweet. The study used...
View ArticleGet PR Smart Series Returns with Seminar on Blogging
The National Press Club and Adfero Group are partnering up again this year to present Get PR Smart, a series of continuing education events for communications professionals in the DC area and beyond....
View ArticleDaily Specials
Social Media Ad Spending to Hit $8.3B in 2015 (Mashable) Organizations will look to harness the power of social media even more over the next few years, increasing ad sales from $2.1B last year to...
View ArticleHow to Win Friends and Influence Bloggers
If bloggers aren’t part of your marketing efforts, you might as well be designing your brochures on a typewriter. No longer pajama-clad hobbyists, bloggers today are card-carrying members of the media,...
View ArticleCreating A Successful (But Manageable) Social Media Strategy
Cross-posted from Adfero Last week I gave a presentation at America’s Small Business Summit, sponsored by the U.S. Chamber of Commerce, about how small businesses and organizations can develop an...
View ArticleThe ROI of Replacing Web Site Addresses with Facebook URLs
Cross-posted from Adfero Last year, Wired Magazine proclaimed that “The Web is Dead.” The authors of the article argued that although the Internet is alive and well, its users are increasingly turning...
View ArticleNine Ways to Engage Bloggers
Mention the phrase “blogger engagement” to today’s marketer, and you’re likely to get an eager response, followed by self-professed ignorance. “We’d love to do that—we just don’t know how.” To some,...
View ArticleGet PR Smart Event – 9/16 at National Press Club
Event: Using Research to Guide Your Advocacy Strategy When: Friday, September 16 (9 – 10:30 am) Where: The National Press Club (529 14th Street NW, Washington DC) Can opinion research help unlock the...
View ArticleThe Once and Future Bloggers’ Roundtable
Cross-posted from No Straw Men Why you should host one, and how to do it Bloggers’ roundtables have been around for a while. They’re especially popular for book clubs, with the Department of Defense,...
View ArticleHow to Give Great Presentations
By Heather Cote Cross-posted from the Adfero Group blog We’ve all seen horrible presentations. Most of us have probably given a few in our day. But in the professional world, public speaking is an...
View ArticleAMA’s SaveGME Campaign Focuses on Mobile
By John Jones and Erin Smith Last week the American Medical Association (AMA) launched SaveGME.org, a microsite urging Congress to prevent cuts to graduate medical education (GME) funding as a result...
View ArticleTwitter Bots & Other DO NOTs
LeAnn Rimes drew ire in the social media world this weekend when she unexpectedly gained 50,000 followers in two days with no associated gaffe, life announcement or arrest. While I do not generally...
View ArticlePrescription for a Healthy Communications Campaign
Cross-posted from The Hill’s Congress Blog. Originally posted May 7, 2013. Imagine this scene: A CEO, VP of government affairs, communications director, media spokesperson, social media manager and...
View ArticleEmbedded Reporters Cover Disaster Recovery Efforts
By Alan Crawford Originally published in the Public Affairs Council‘s May 2013 Impact Newsletter. Because Hurricane Sandy bypassed much of Duke Energy’s six-state service area, the Charlotte, N.C.,...
View ArticleEmployee Advocates: An Important Piece of the Puzzle
Planning an outreach campaign can be complex. It’s important to reach the largest audience you can in the most efficient way possible. You’ve probably considered your messaging goals, your advertising...
View ArticleTelling Great Stories with Long-Form, Interactive Media
A group of expert skiers set out to explore the backcountry of Washington’s Cascade Mountains. Before long, disaster strikes: an avalanche rips down the slope, burying 16 people in its wake. Some...
View Article#KStreetClicks: March 13
Introducing K Street Clicks, a weekly roundup of articles that offer relevant and useful information for advocacy professionals. Have something to add to next week’s list? Tweet at us (@KStreetCafe)...
View ArticleYour Email Marketing Strategy Probably Needs a Refresh
It’s true that email is still one of the most effective means of communication, if used smartly, strategically and in concert with social media (we’ve written about this before). But with so many...
View ArticleContent and Digital Ads: It’s Like Peanut Butter and Jelly
Cross-posted from Adfero Insights Originally posted March 26, 2014 Traditionally, content and advertising strategies were separate entities, funneled through different channels to achieve their...
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Gmail’s Updated Promotions Tab: What Organizations Need to Know
Now that Gmail has moved to a “sorted” email system, it is likely that your organization’s email is winding up under the Promotions tab in Gmail users’ inboxes. Advocacy organizations were particularly...
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